Search

You may also like

Events

Events for this 1st week of august

Office work, studies, family and a whole load of responsibilities

Events

BlueMoon Party

I’m sure some of you have ever taken BlueMoon vodka

Events

Grow you career by changing the Game

Are you jobless and frustrated of sending out CV’s? I

THRIVING SOCIAL LIFE IN KENYA- Draft

A growing middle class especially in Nairobi has attributed to a thriving social life in the country and it is clear thatmany people love have fun and meet new people. This is evident by the number of events that have been hosted all over the country within the last 2 months. The highlight of this was the Safaricom 7s rugby tournament which attracted about 20,000 attendants each day on Saturday and Sunday . It is estimated that the entertainment industry is worth millions of shillings, Safaricom alone had set aside Ksh 36 million to facilitate the event alone, which they did in a very impressive way.

In today’s corporate world, there is a need for networking and events are a good place for people to meet and work together. . The most popular events can be categorized into five distinct groups- (1) Sports events (2) Tech events (3) Theme nights (4) Lifestyle i.e. kids events, social events like The Mingle, Blankets and Wine have continuously grown with each iteration and the newest Cheese & Wine festival and SAMOSA festival which is ironically about arts and culture, (5) Corporate and entrepreneurship events appealing to much older generation. Just to mention a few.

So how do people get access to information on these events? Well there is mainstream media but not all event organizers can afford it. That’s where internet marketing comes in. A collective 4.5 million monthly searches have been conducted on the various popular event categories locally. So Google ads will be a good way of getting the word out. A good example is the Safaricom sevens advert that flooded the internet during the one month period before the event, unfortunately this is still very expensive for small time event organizers which are the majority.

Referral from friends and social media plays a huge role in influencing the events that most people attend and therefore there is a need for a local solution to this problem by integrating the current platforms and tailor make them to suite a specific target market for each event type.

Comments

comments

Related topics events, safaricom 7s, social life
Next post Previous post

Your reaction to this post?

  • LOL

    0

  • Money

    0

  • Cool

    0

  • Fail

    0

  • Cry

    0

  • Geek

    0

  • Angry

    0

  • WTF

    0

  • Crazy

    0

  • Love

    0

You may also like

Events

Labour Day Eve Activities

It’s another public holiday and most likely all of you

Events

The New Breed of Events

It has always been known that we Kenyans love to

Events

Two Festivals, Two International Acts

This weekend we have two major Festivals going on and

0 Comments

No Comments Yet!

You can be first to comment this post!

Leave a Comment

Your data will be safe! Your e-mail address will not be published. Also other data will not be shared with third person. Required fields marked as *