Today’s corporate world has become extremely competitive and every single person participating in it wants to always be ahead of the pack. As we are human beings, we all have our limitations and thus working together with other people is a way of achieving one’s goals. Therefore, there is a need for networking in order to meet that person who will help you move forward in the world and thus events are a good place to start.
A growing middle class has attributed to a thriving social life in the country and many people love having fun and meeting new people and just want to unwind after a long week filled with work. There are many categories and types of events but most people are interested in very specific categories which are sports and outdoors, social events, arts and culture, tech events and corporate events. Thus for people looking to network, they are more likely to associate well with people who have similar interests and are attending the same events.
There are three main ways in which members of the public get to know about the events that are happening around them or during a specific time.
- Referrals from friends. When someone hears of an event somewhere that sounds interesting to them, they are more than likely to pass on the information to their friends who may also be interested and this increases the chances in which more people will attend that event.
- Social media. Most event organizers use social media through Facebook and Twitter to ensure that events reach their target audience. This is also a very effective and cost friendly way to promote events to a very large audience.
- Advertisement on electronic media. This is the most common means used by event organizers to get their information to the general public and thus capture even those members of the public who are not on social media. The major disadvantage of this is that the cost of using this method is extremely high and thus event organizers who are just starting up or have a very tight budget are not able to use this method.
The way that an individual will get to know about an event will influence whether he/she will attend that event and whether they believe that they can meet people with similar interests and network with them. By integrating the platforms that currently exist with new technology thus a more effective way of getting the information to the public can be developed which will be of great value to everyone and may just enhance both their social life and their corporate life.